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Perfect World Entertainment, Inc. - Cookie Policy

Summary

This cookie policy explains what cookies are and how Perfect World Entertainment, Inc. (“Perfect World,” “we,” “us” or “our”) uses them on www.arcgames.com and any micro-site or subdomains of such site (our “site”). We encourage you to read the policy in full so that you can understand what information we collect using cookies and how that information is used. By using our site you are agreeing that we can use cookies in accordance with this policy.

What are cookies?

Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.

What are cookies used for?

Cookies do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

What types of cookies are used by Perfect World?

The types of cookies used on our site can generally be put into one of the following categories: strictly necessary; analytics; functionality; and advertising. You can find out more about each of the cookie categories in the table below.

Strictly Necessary Cookies

These cookies are essential to make our website work. They enable you to move around the site and use its features. Without these cookies, services that are necessary for you to be able to use our site such as accessing secure areas cannot be provided.

Analytics Cookies

These cookies collect information about how people are using our website, for example which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. These cookies don’t gather information that identifies you. All information these cookies collect is grouped together with information from other people’s use of our site on an anonymous basis. Overall, these cookies provide us with analytical information about how our site is performing and how we can improve it.

Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertising partners. This means after you have been to our site you may see some advertisements about our services elsewhere on the Internet.

You can see a list of some of the specific cookies which are most frequently used by us in the section below entitled “Cookies used by Perfect World.”

How long will cookies stay on my browsing Device?

The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device after you have finished browsing until they expire or are deleted. Details of “persistent” and “session” cookies set through our website can be found in the section below entitled “Cookies used by Perfect World.”

First and third-party cookies

“First party cookies” are cookies that belong to us and that we place on your device. “Third-party cookies” are cookies that another party places on your browsing device when you visit our site.

Third parties setting cookies from our website will be providing a service to us or a function of the site but we do not always control how third party cookies are used. You should check the third party’s website for more information about how they use cookies. Details of third parties that set cookies through our website can be found in the section below entitled “Cookies used by Perfect World.”

How to manage cookies from this website

You can usually use the browser that you are viewing this website through to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the “Help,” “Tools” or “Edit” settings). Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly.

You can find out more information about how to change your browser cookie settings at www.allaboutcookies.org.

Some third parties may use Advertising Cookies to help gather information about your browsing activity so that they can deliver website advertising to you that is relevant to your interests. The advertising industries in EU have developed schemes to help you opt-out of receiving cookies used for these purposes. You can find out more about the EU scheme from www.youronlinechoices.eu. If you would like more information about cookies and targeted advertisements or to opt out of having this information used by companies that are part of the Network Advertising Initiative, please visit www.networkadvertising.org/choices, or visit http://preferences.truste.com/truste.

Cookies used by Perfect World

The following tables and information set out the cookies which are most frequently used on our website. It also provides details of third parties that set cookies through our website.

Strictly necessary

Session Cookies

Analytics/Performance cookies

Perfect World uses the following analytics cookies and web beacons:

Google Analytics: For more information about Google Analytics click here

YouTube Tracking : For more information about YouTube click here

Mixpanel : For more information about Mixpanel click here

Kontagent : For more information about Kontagent click here

Chartboost : For more information about Chartboost click here

Ace Metrix : For more information about Ace Metrix click here

Authentication Cookies

Security cookies

Preferences, features and services cookies

First Visit Cookie

Language Cookie

Social Cookies

Facebook : For more information about Facebook Connect click here and for more information about Facebook social plug-ins click here

Twitter : For more information about Twitter click here

YouTube : For more information about YouTube click here

Offers/Providers

Peanut Labs – For more information about Peanut Labs click here

Advertising cookies

doubleclick.net – For more information about doubleclick.net click here

Chartboost : For more information about Chartboost click here

Peanut Labs – For more information about Peanut Labs click here

Other – Additional Cookies – Additional Information

Youtube

Changes

Information about the cookies used by us may be updated from time to time, so please check back on a regular basis for any changes. The last modification date of this document is shown at the bottom of this page.

Questions

If you have any questions about this cookie policy, please contact us by email at privacy@perfectworld.com .

Last modified 12/08/2013

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